Our Story

XVAL was founded in 2024 by a tight-knit group of friends in Los Angeles, each bringing advanced expertise across digital marketing, design, and production. What began as a shared ambition quickly evolved into a full-service creative agency — built on trust, collaboration, and a unified vision to deliver impactful results.

United by a deep passion for innovation and driven by real-world experience, we combine strategic thinking with creative execution to help brands grow with clarity and confidence in a digital-first world.

The Team

Marsalis Darino

FOUNDER

As the visionary leader of XVal, Marsalis leads the agency with dynamic campaigns powered by advanced sequential processes, creative ingenuity and emerging technologies. Under his leadership, XVal has become a trusted partner for businesses seeking innovative procedures, cutting-edge campaigns and positive results.

Drew Klebine

FOUNDER

With a commitment to collaboration and modernization, Drew works closely with creative and technical teams to implement forward-thinking strategies that bridge the gap between brand objectives and consumer needs. His expertise establishes industry trends, helping clients achieve digital excellence and competitive advantages.

Jose Sosa

FOUNDER

With a sharp focus on innovation and storytelling, Jose ensures the agency consistently delivers visually stunning, client brands in competitive digital spaces. He ensures the agency excels in delivering impactful brand stories, video production and digital advertising; aligning with client objectives and market trends.

Brandon Nguyen

FOUNDER

As head of social media, Brandon develops the critical perception and execution of XVal's marketing strategies, driving brand growth, customer engagement, and revenue generation. With a focus on innovative systems and position as market leader to instill trust to our clients and partners.

Small Team. Big Results.

At XVAL, we operate like an extension of your team — offering the expertise of a full-scale agency with the focus and agility of a tight-knit crew. Our compact structure means you work directly with the minds behind the strategy, not layers of middle management.

Through close collaboration, shared vision, and hands-on execution, we provide the kind of white-glove service that feels in-house — while delivering the scale, speed, and precision your business demands.

-Personalized consulting built into every engagement.
-Direct communication with decision-makers and creatives.
-Accountability, transparency, and results — every step of the way.

Built on Friendship. Driven by Expertise.

What makes XVAL different isn’t just what we do — it’s how we started. A team of friends with advanced skills across marketing, design, and production came together with one goal: to create extraordinary works through collaboration, trust, and innovation.

Why Brands Choose Xval

At XVAL, we don’t offer one-size-fits-all solutions — we craft tailored strategies that unite innovation, creativity, and real-world performance. By combining deep industry expertise with AI-driven insights, we help businesses grow with clarity, speed, and measurable impact.

Custom-built strategies aligned to your unique goals

Dedicated experts focused on long-term growth

Proven success across industries and Project sizes

Featured Projects

EDC las vegas

XVal partnered with Rare Collective, Insomniac, and RED Digital to capture EDC Las Vegas using RED Komodo-X and V-RAPTOR XL cameras—delivering cinematic visuals of the festival’s epic scale and energy.

Virtue (LA Exo)

XVal built Virtue’s brand from the ground up, led investor campaigns with high-net-worth individuals, and secured exclusive partnerships by connecting with luxury brands and services to elevate its all-inclusive offering.

More Projects