Awful Lot of Cough Syrup (ALOCS)

Project Overview

We partnered with That’s A Awful Lot of Cough Syrup, an iconic LA-based streetwear brand founded by Desto Dubb, to elevate their digital presence and deepen fan engagement through immersive creative assets and interactive experiences.

Known for its bold aesthetic and deep roots in hip-hop culture, the brand needed more than just merch — it needed a digital identity as disruptive and expressive as the clothes themselves. Our goal was to blend high-end visual storytelling with experiential digital content that amplified the brand’s cult following.

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What We Did

Custom 3D Assets

We designed and rendered original 3D visuals inspired by the brand’s syrup-soaked aesthetic. These assets were used across web, social, and product pages to create a bold, immersive identity that pops on screen and mirrors the energy of their physical apparel.

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Virtual Interactive Experience

To set the brand apart in a crowded streetwear space, we created a fully custom virtual experience. This interactive web-based feature gave users a playful, gamified way to explore the product lineup and connect with the brand in a unique digital space.

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Instagram Filters

Leveraging AR tools, we developed custom Instagram filters aligned with product launches and social campaigns. These filters not only boosted engagement but also helped drive organic traffic and user-generated content through social shares.

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Original T-Shirt Design

Our design team also contributed directly to the brand’s fashion lineup with an exclusive t-shirt design — combining cultural relevance with the brand's rebellious DNA. The design was made to feel authentic to the Cough Syrup world while introducing a fresh visual element to the drop.

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