Project Overview

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Step 1: Research & Competitive Analysis

We began with a full competitive audit to uncover Ritz’s unique value propositions, identify industry trends, and highlight SEO content opportunities.

Key Differentiators:

• Boutique, state-of-the-art facility in Hollywood Hills
• Gourmet meals from a private chef (per meal, daily)
• Weekly excursions and outings
• Private rooms and luxury amenities
• On-site laundry and maid services
• Customizable care plans
• Experienced, friendly, and professional staff
• 24/7 medical support
• Proven success through patient testimonials

‍Common Competitor Weaknesses:

• Poor staff professionalism
• Lack of mental health co-treatment
• Minimal compliance transparency
• No personalized or modernized experience
• Weak location and outdated facilities

Action: We used these findings to craft Ritz’s unique brand narrative and tailor content strategy to high-intent audiences.

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Step 2: Strategy, Optimization & Visibility Boost

We conducted a full website audit, eliminating plagiarized content, restructuring the site layout, improving CTA flow, and implementing high-intent keyword targeting.

Notable Wins:

• Increased from 115 to over 2,500 daily site visitors
• Expanded Google My Business visibility
• Established Ritz as a topical authority in addiction recovery content
• Developed a long-term content and social growth strategy

Step 3: Marketing Plan Implementation

We launched a three-tiered plan focused on:

1. Web Strategy:

• Indexed landing pages for top 20 keyword themes
• Recovery glossary with 20+ terms per letter, all internally linked
• Individual insurance landing pages
• Long-tail content targeting niches (couples, pregnant women, etc.)
• 150+ new SEO-optimized website pages and structured blogs
• Technical SEO and site speed enhancements

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2. Social Media Strategy:

• 3–5 weekly Instagram posts, memes, and community-focused content
• Recovery meme page + Facebook support group
• YouTube content (tours, therapist talks, YouTube Shorts)
• Snapchat stories and CTAs (e.g. "Join Today" walkthroughs)
• Influencer campaigns using skit-style promos
• Event promotion and Q&A engagement sessions

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3. Traditional Outreach:

• Branded brochures and flyers
• Hospital and hotel partnerships
• Participation in local city events and panels
• Hosting themed recovery group outings

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Step 4: Custom Web Design & Content Creation

The client requested a full website redesign with better SEO, user experience, and conversion pathways.

What We Delivered:

• Original photography and video content (no stock/A.I. assets)
• Over 150 pages of custom content
• SEO-optimized wireframes and page designs
• Modern, mobile-first UX with clear call-to-actions
• Embedded live chat and location-integrated maps
• Targeted landing pages and blogs for each drug type and recovery topic