Terpyz

We helped Terpyz launch their cannabis and streetwear brand with a full website redesign, social media strategy, brand rollout plan, and original clothing design for their first apparel drop.

Industry

Streetwear & Cannabis

Goal

Web Redesign & Branding

Date

2020

Duration

4 weeks

Project Overview

Terpyz is a bold and unapologetic streetwear and cannabis brand redefining urban lifestyle culture. From high-quality threads to high-grade flower, their vision fuses fashion and cannabis into a singular lifestyle identity. When Terpyz came to us, they were preparing for a full brand launch and needed a cohesive creative strategy to stand out in a competitive, fast-evolving space.

What We Did

Website Redesign

We overhauled the Terpyz website with a clean, responsive design that merges streetwear aesthetics with cannabis culture. Our focus was on seamless UX, product storytelling, and an optimized shop experience that brings their apparel and cannabis products to life. With built-in eCommerce capabilities, the site became the foundation of their digital presence and a hub for brand expression.

Social Media Strategy

We crafted a social media content strategy tailored to reflect the raw, rebellious energy of the Terpyz brand. This included developing a content calendar, custom post templates, highlight covers, and rollout ideas for both cannabis and apparel content—ensuring compliance while still delivering on creativity and engagement.

Brand Launch Strategy

Our launch strategy covered every stage—from pre-launch hype-building to post-launch engagement. We provided a roadmap that included campaign concepts, influencer outreach, early access incentives, and storytelling frameworks to build excitement, drive traffic, and convert followers into loyal fans.

Clothing Design

In addition to the digital strategy, we got hands-on with the product itself. We collaborated with Terpyz on designing original apparel pieces that blended their cannabis DNA with high-end streetwear sensibilities. Our team provided mockups, print-ready files, and production coordination for the launch collection.

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