Weedmaps x og TIPs

Project Overview

For this collaborative campaign between Weedmaps and OG Tips, we executed a full-service photo and video content production alongside strategic social media management to amplify the launch and maximize engagement across both brands’ audiences.

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What We Did

Photo & Video Production
We conceptualized, directed, and produced original photo and video content tailored to the unique identities of both Weedmaps and OG Tips. Our creative direction emphasized clean visual storytelling and high production value, capturing product use, lifestyle moments, and branded visuals for use across platforms.

• Lifestyle photo shoots showcasing the OG Tips product in authentic everyday use
• Behind-the-scenes reels and short-form video content for social media
• Cinematic branded visuals tailored for Instagram, TikTok, and digital ad campaigns

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Social Media Management
We handled the day-to-day content rollout and audience engagement for the campaign across Instagram and other social platforms. Our services included:

• Scheduling and posting optimized content for peak performance
• Community engagement (comments, DMs, shares) to increase reach
• Hashtag strategy, copywriting, and influencer coordination
• Performance monitoring and analytics reporting to track KPIs and engagement metrics

This collaboration successfully blended creative production and data-driven social strategy, resulting in boosted visibility for OG Tips within the Weedmaps community and driving significant interaction across all campaign assets.